Pupsic
Pupsic
As we close the chapter on 2024 and look ahead to 2025, I wanted to take a moment to speak from the heart about what we’ve achieved together at Pupsic and what drives us every day as a team.
Our mission has always been clear: to help businesses grow in meaningful ways. But what makes this more than a tagline is how deeply we live that mission—how our values shape every strategy, campaign, and decision we make. We’re not just here to execute marketing plans or set up RevOps workflows. We’re here to create lasting impact.
What 2024 Taught Us
This past year, we saw incredible shifts in how businesses connect with their customers. We adapted, innovated, and delivered real results that stemmed from what we value most: authenticity, creativity, and a relentless focus on outcomes.
- In 2024, Artificial Intelligence (AI) revolutionized digital marketing and RevOps, becoming more than just a buzzword. Businesses embraced AI for its ability to automate repetitive tasks, analyze large datasets, and deliver hyper-personalized experiences. This shift allowed marketers to move beyond intuition to data-driven decisions, optimizing campaigns with precision. Tools like Canva’s API showcased how AI could streamline creative workflows, ensuring visual consistency across e-commerce platforms. For example, we partnered with Vivrelevin.ch to utilize AI-powered tools, automating adjustments for product imagery. This not only saved time but also enhanced the brand’s professional appeal, leading to better customer engagement and higher conversions.
- The second major trend was the rise of guerrilla marketing on social media, where unconventional strategies took center stage. As platforms became increasingly saturated, brands needed to stand out with bold, creative campaigns that resonated with niche audiences. Guerrilla tactics allowed businesses to amplify their voice without requiring massive ad budgets. For instance, our work with Leaf Haus in the US leveraged these techniques to craft campaigns that were edgy, memorable, and deeply connected to their health-conscious audience. These efforts sparked conversations, boosted brand awareness, and drove meaningful engagement, proving that creativity often trumps scale in the crowded social space.
- Finally, unified data workflows transformed RevOps by addressing inefficiencies and improving customer experiences. Many businesses grappled with data silos, which slowed operations and hindered growth. By integrating systems and centralizing data, companies could streamline workflows, enhance decision-making, and improve customer onboarding processes. At Pupsic, we worked with Bebo Health SA to optimize their KYC workflow for their new Bebogen.com marketplace. By unifying data, we reduced friction in the user journey, improved compliance efficiency, and created a smoother onboarding experience for customers. This approach highlighted how RevOps isn’t just about backend optimization—it’s a powerful driver of customer satisfaction and business growth.
The Values That Drive Us
Our team at Pupsic isn’t just about getting the job done. We’re about doing it with heart, integrity, and a commitment to making a real difference for the businesses we partner with.
- We Listen First: Every business is unique. Before we act, we take the time to understand your challenges, values, and goals.
- We’re Fearlessly Creative: The digital landscape changes fast, and so do we. Whether it’s exploring new platforms, leveraging AI, or crafting out-of-the-box campaigns, we embrace what’s next to keep you ahead.
- We Deliver with Impact: It’s not enough for us to create something beautiful or clever—it has to work. We measure success by how our strategies move the needle for your business.
Looking Ahead to 2025
The opportunities in 2025 are exciting. New channels will continue to emerge, AI will become even more integral, and customers will demand more authenticity from the brands they support.
At Pupsic, we’re ready to tackle these challenges head-on. We’ve proven that the right mix of creativity, strategy, and execution can deliver not just results but meaningful growth. If you’re a startup dreaming big or an SME looking to scale, we’re here to help you make it happen.
Gratitude and Commitment
I’m so proud of what we’ve built together—our team, our clients, and the incredible partnerships that make our work possible. Thank you for trusting us to be part of your journey.
As we step into this new year, I want you to know that we’re more committed than ever to delivering the kind of work that doesn’t just get noticed—it makes a difference. Let’s make 2025 a year to remember.
Warm regards,
Kristina Alleg
Founder, Pupsic
Orsen Okami 
Kristina 